The challenge
JIFFY.ai needed a comprehensive brand system that would effectively communicate their AI-powered enterprise solutions while maintaining visual consistency across all touchpoints. The goal was to leverage their distinctive green and yellow brand colors to create memorable, instantly recognizable content that would stand out in the B2B tech space.
Strategic brand development
I created a detailed brand document that established:
Color Strategy
Defined precise usage of JIFFY.ai's signature green and yellow
Created guidelines for using colors both independently and in combination
Established color hierarchies for different content types
Developed secondary color palettes that complement the primary colors
Visual System
Created a modular layout system for different content types:
Image-based posts with consistent image treatment
Quote templates with distinctive typography
Video thumbnail templates
Developed visual elements derived from the logo to create brand continuity
Established precise logo sizing and placement guidelines
Created rules for image selection and treatment
Design impact
The comprehensive brand system delivered:
Instant brand recognition through consistent use of signature colors
A cohesive visual narrative across all platforms
Flexible templates that maintained brand integrity
Clear guidelines for scaling content creation
Distinguished presence in the B2B tech space