The challenge
Deriv.com, a leading online trading platform, needed to refresh their brand identity to better reflect their modern, innovative services. As the lead visual designer, I was tasked with creating a cohesive brand system that would enhance Deriv.com's recognizability and appeal to their target audience of active traders.
The approach
We began by developing an illustration system that could be used across Deriv.com's marketing materials. These vibrant, geometric illustrations aimed to convey a sense of dynamism, growth, and technology.
Next, I designed a comprehensive design system for all marketing collateral. This included defining typographic styles, a refined color palette, UI component libraries, and reusable layout patterns. The goal was to establish a polished, consistent visual identity.
Finally, I created brand elements like icons, graphs, and animated sections to enhance the website experience. These brand-aligned visuals helped bring Deriv.com's data-driven offerings to life in an engaging way.
The result
The illustration system and design system provided a strong, cohesive foundation that enabled efficient content creation. Additionally, the animated website elements significantly improved user engagement and information retention.
Overall, this project allowed me to showcase my abilities in brand strategy, visual design, and motion design - all while delivering a transformative rebrand that elevated Deriv.com's market presence.