The challenge
Aktivo needed to cut through the noise of colorful social media feeds and establish a sophisticated, instantly recognizable presence that would appeal to young audiences. The goal was to create a bold, unified visual identity that would stand out while maintaining consistency.
Design strategy
I developed a distinctive monochromatic approach centered on black as the primary color, creating a premium feel that set Aktivo apart from typical health brand aesthetics.
Key elements included:
Dominant use of black to create a bold, premium feel
Consistent color grading across all imagery to unify the feed
Strategic use of the Aktivo logo as a dynamic design element rather than just a signature
Minimal design approach that let the black palette make a statement
Execution
The visual system included:
Custom color grading presets to ensure all images shared the same tonal quality
Creative logo placement that transformed it from a brand mark into a visual motif
Carefully balanced black-dominant layouts that remained engaging without becoming heavy
Templates that maintained visual consistency while allowing for content variety
Grid planning to ensure the overall feed told a cohesive visual story